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IMAGE: LIFE.COM |
Many people do not
know that the All Star Chuck Taylor Converse sneaker has been produced for
almost a century. The history of the All Star sneaker began in 1908 when
Marquis Mills Converse founded the Converse Rubber Shoe Company in Malden,
Massachusetts. Converse’s signature was first designed in 1917, and was
intended to be worn by professional basketball players. Marquis Converse
marketed his new shoe in 1921 by sponsoring a basketball team called the
Converse All Stars. One of the team members was Charles “Chuck” Taylor who
doubled as a player and salesman while traveling to high schools all over
Massachusetts hosting clinics and selling All Star sneakers. The popularity of
the sneakers spread when they were worn by athletes in the Olympics as well
soldiers in training during WWII. This trend continued and by 1960 the Converse
Chuck Taylor All Stars were worn by ninety percent of the professional and
collegiate basketball players. Chuck Taylors dominated the athletic footwear
market up until the 1970’s when Nike shoes came into play. Converse was
eventually bought out by Nike in 2003. Today Chuck Taylor All Star shoes are
worn as casual footwear and not professional athletic footwear. They still have
the same look as they did nearly a century ago, with rubber soles and canvas
top. Celebrities like Kristen Stewart, Robert Pattinson, Adele, and Rihanna
have all been seen sporting the classic sneakers. Chuck Taylor All Stars cost
around $60 dollars.
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IMAGE: CONVERSE.COM |
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